Original article (in Slovenian) was published on 10/9/2025; Author: David Bajec
Jasna Mikić Ljubi from the Faculty of Social Sciences explained that the article represents “a typical case of sensationalist media reporting, where profit from clicks takes precedence over credibility and justifies wordplay.”
On 30 August, the portal Žurnal24 ran an article with a headline claiming that Anamaria Goltes, a social media influencer and fiancée of basketball player Luka Dončić, appeared “topless” in a video.
Goltes published the video in question on Instagram on 9 August. It was a social media format in which creators record their process of getting ready for an event: the influencer puts on makeup and shows what she will wear to watch the Slovenian national basketball team’s first EuroBasket 2025 warm-up match against Germany, which was held on 8 August in Ljubljana’s Stožice Arena.
The headline implies that Goltes revealed her breasts in the video, but the author used the term “topless” to describe the fact that, at the beginning of the clip, Goltes was not wearing makeup.
The article represents “a typical case of sensationalist media reporting, where profit from clicks takes precedence over credibility and justifies wordplay,” Jasna Mikić Ljubi, a professor at the Department of Organization and Human Resource Development at the Faculty of Social Sciences, University of Ljubljana, who also teaches the course Gender, Language, Power, told Razkrinkavanje.si.
“Sexualizing women sells media content,” she added, “and consequently sustains a system that treats the objectification of women as profitable and socially acceptable. Appearance is a crucial aspect of women’s representation in the media, and it is often portrayed in a sexist way.”
According to a 2023 review paper published in the peer-reviewed International Journal of Environmental Research and Public Health, consistent empirical evidence, including analyses of television programs, video games, and advertisements, shows that gender representation in the media is one of the key sociocultural factors influencing social well-being.
Despite notable progress in this area, gender representations that have been proven to be harmful remain widespread in the media. The study’s authors further note that exposure to stereotypical, objectifying, and sexualized media representations is linked to negative effects on both physical and mental health, while also promoting sexism, violence, and gender inequality.
We have informed the editorial board of Žurnal24 of our findings and will publish their response once we have received it.
Since the headline does not reflect the content of the article or the video, we classify it as clickbait according to the Razkrinkavanje.si methodology.
