Original article (in Serbia) was published on 4/3/2026; Author: Stefan Janjić
If you come across an advertisement from the “Borba Ana za život” (Fight for Ana’s life) page via social networks, you will find a touching story about a girl whose mother, Angela, is fighting to save her from cancer. “I feel helpless, I feel like I’ve failed as a mother, but I have to fight for Ana,” reads a photo of a woman with a child, and clicking on the ad redirects users to the Go World Champions website. However, it is a fraud that was previously registered in the Greek language as well. The photo shows a little girl named Lada from Russia. A humanitarian action was indeed organized for her, and the aid collection was completed in November. By paying through the Go World Champions (GWC) website, you are certainly not helping the girl in the advertisement.
The page “Ana’s fight for life” was created on December 16 last year. According to data from Meta’s ad library, the primary locations from which the site is operated are Israel and Portugal. More than a dozen advertisements for this scam in Serbian are currently targeting citizens through five Meta platforms.
Red flags on a “humanitarian” site
In previous years, many fraudulent websites were launched, which could be recognized, among other things, by atypical language errors. However, the development of large language models (LLMs) allowed manipulators to “speak” in solid Serbian.
However, if we pay attention to the details, we will see several illogicalities: (1) The site has no relevant content on the front page, nor does the front page lead you anywhere; no internal or external links; (2) At the bottom of the page, the tax number is listed, which, as the Business registry search shows, does not correspond to any organization or foundation from Serbia; (3) The translation is good in the longer (basic) text, but it starts to “squeak” in half-sentences. For example, in the options for the amount of the donation, for the amount of 360 euros it says “Fund one day since Anna’s hospitalization”, and for 500 euros “Give one day of treatment to Anna”, which has neither linguistic nor mathematical logic. If, for example, you choose the option of 360 euros, the system will charge you as much as 378, due to the commission of 18 euros.
Who really is the girl in the pictures?
The photos actually show a little girl, Lada, from the Russian town of Verhnaya Pishm, for whom help was really being collected. The portal Ura.ru published an interview with the mother, Evgenia, who states that the aggressive tumor in the fourth stage was accidentally discovered in the spring of 2025. The humanitarian foundation “Our Children” informed the public on November 6 that the fundraising campaign was completed and that Lada would receive the planned treatment.
The humanitarian site “Marathon 5 days” also informed the public that funds for Lada were successfully collected in just one month: 4.7 million rubles, i.e, slightly more than 50,000 euros. On the other hand, the GWC website states that the sum of 653,000 euros is needed.
Although we cannot determine whether the list of donors on GWC is authentic, it is indeed updated with new names and donated amounts when you refresh the page, and the messages of support are mostly in Serbian, Romanian, and Greek.
What did colleagues from Greece discover about this fraud?
The information verification portal Ellinika Hoaxes wrote about this fraud in early February, focusing on the Greek version of the “humanitarian” call. They found that the campaign was launched through paid posts on Facebook, which corresponds to the pattern we observed in Serbia as well. Analysis of the domain through the who.is service showed a connection with the alleged office in Tel Aviv, which, according to the Greek portal, most likely does not exist.
When we searched for the mentioned “tax number” (580716371), the results also led us to Israel, but this time to the city of Rosh Ha’Yin. We also found an alternative site, GWC, created on the Wix platform, which claims to be an initiative to fight skin cancer. While at the top of the page it is stated that the platform is registered in Israel, at the bottom it says that it is registered in the USA. There are currently only five ratings for GWC on Trustpilot, but all of them are negative: users testify that they paid money, then realized that it was a scam.
If you yourself paid money through this platform, call the bank and try to stop the transfer of funds. If you want to help sick children, focus on legitimate humanitarian foundations from Serbia: Be Humane, Start Life, Humanity Without Borders, NURDOR, and others.
